 MADRID, SPAIN, Jan 27: The five-day 46th edition of the International Tourism Fair (FITUR) 2026, organised by IFEMA MADRID and held from 21 to 25 January 2026 in Madrid, concluded successfully, reaffirming its position as one of the world's leading global tourism platforms.
FITUR 2026 witnessed participation from over 160 countries, bringing together tourism ministries, destination management organisations, tour operators, and industry leaders on a single platform for policy dialogue, business networking, and destination promotion. The dedicated Jammu & Kashmir Pavilion, was formally inaugurated by Nasir Aslam Wani, Advisor to the Hon'ble Chief Minister, Jammu & Kashmir, alongside Mr. Gyan Bhushan, IES (1993), Senior Economic Adviser, Ministry of Tourism, Government of India, and other officers of Ministry of Tourism marking a strong and impactful presence of J&K at the prestigious international tourism fair.
The Jammu & Kashmir Pavilion emerged as one of the major attractions of FITUR 2026, with Virtual Reality (VR) technology taking centre stage. Through immersive VR experiences, visitors were virtually transported to the valleys, countryside, cultural spaces, and culinary traditions of Jammu & Kashmir, offering global partners a first-hand digital experience of the region's scenic beauty and tourism diversity. The innovative presentation effectively showcased a wide range of tourism products including nature-based tourism, rural tourism, adventure tourism, and cultural experiences. |
