Early Times Report JAMMU, Nov 2: BIBA, India's leading name in ethnic wear for women, proudly announces the grand opening of its latest premium showroom at Wave Mall, Jammu. The new store, offering an exquisite array of ready-made ethnic wear, was inaugurated with a ceremonial ribbon cutting by esteemed chief guest Sh. Y V Sharma, former president of the Chamber of Commerce and Industry, Jammu. Joining him were Sh. Raj Kumar Padha, president of the Chamber of Tourism Trade and Industry, Katra, along with distinguished guests Rajni Kant and Ravinder Sharma. Their presence marked a significant milestone in BIBA's ongoing commitment to bringing high-quality, beautifully designed ethnic fashion to Indian women and girls. Y V Sharma commended the efforts of promoters for opening premium BIBA showroom at wavemall Jammu. As the first-ever brand in India to introduce ready-made ethnic wear for women, BIBA has redefined the ethnic fashion landscape by blending tradition with contemporary style. With decades in the retail industry, BIBA continues to set the benchmark for ethnic wear, combining craftsmanship, innovation, and a deep understanding of Indian culture. The Wave Mall showroom will showcase the latest designs that reflect the evolution of Indian ethnic wear, offering an impressive range of garments suited for every occasion-from everyday elegance to festive celebrations. BIBA launches two distinct collections each year, in sync with the latest trends and fashion seasons, while remaining true to the brand's rich heritage. Visitors to the new Wave Mall showroom can expect a premium shopping experience and a chance to explore BIBA's curated range of salwar suits, kurtas, and festive wear, all crafted to enhance the grace and beauty of Indian women and girls.
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