Early Times Report
JAMMU, Feb 17: Life Insurance Corporation of India (LIC) has launched its advanced Marketing Technology (MarTech) platform, marking a major step in its digital transformation under Project DIVE. This initiative aims to enhance customer engagement through AI-driven, multi-channel interactions. LIC CEO & MD Shri Siddhartha Mohanty highlighted that MarTech is more than a tech upgrade-it's a strategic shift positioning LIC as a global digital leader. With this launch, LIC is set to revolutionize policyholder and agent interactions, reinforcing its commitment to innovation and customer-centric solutions. |
