 Early Times Report
Jammu, Feb 22: Department of Marketing and Supply Chain Management, Central University of Jammu conducted Professional Development Programme on “Entrepreneurship Development” under the mentorship of Prof. Sanjeev Jain, Vice Chancellor, Central University of Jammu. The event marked the gracious presence of distinguished resource persons from Jammu and Kashmir Entrepreneurship Development Institute (JKEDI) and faculty members from Department of MSCM including Dr. Vinay Kumar, Dr. Naresh Kumar, Dr Anju Thapa, Dr Arun Yadav and Dr. Shahid Mushtaq.
The programme was formally inaugurated by Prof. Jaya Bhasin, Dean School of Business Studies and Dr. Neelika Arora, Head, Department of MSCM. Prof. Bhasin in her opening address appreciated the efforts of the Department of MSCM under the dynamic leadership of Prof. Sanjeev Jain in carrying out the Professional Development Programme on Entrepreneurship Development in collaboration with JKEDI.
Speaking on the occasion Prof. Bhasin discussed managing innovations through linking education & entrepreneurship. She impressed upon the participants to take the maximum benefits from the distinguished speakers of the day having vast experience in facilitating the learners to have more clarity about entrepreneurship and start-up ecosystem.
Dr. Neelika Arora, Head, Department of Marketing & SCM welcomed the participants and introduced the Resource Persons of the day. She highlighted that Resource Person’s have significant experience of nurturing entrepreneurs and incubating business ideas. Introducing the resource persons, she pointed that this event promises to be a great learning opportunity for all those who are interested in expanding their knowledge to unlock entrepreneurial opportunities. She informed the gathering that this PDP is aimed at fostering innovation and entrepreneurship. Dr. Vinod Kumar, Head, Centre for New Enterprise Creation, JKEDI during his session introduced JKEDI and its initiatives for promoting entrepreneurship. His session focused on the role of JKEDI in facilitating entrepreneurs of the region to start sustainable and scalable businesses. He shared valuable insights with participants about how to think and generate ideas for start-ups. He highlighted that JKEDI is actively involving youth under J&K Start-up Policy and highlighted the success stories of incubatees who took entrepreneurship as a career option. Zahid Ali Dar, Incharge Centre for Innovation, Incubation, and Business Modelling, JKEDI during his session spoke about generating ideas that would be viable as businesses and encouraged students to think about uniqueness, feasibility and competition as well. Mr. Zahid Ali Dar guided participants through various exercises and group activities designed to stimulate their creative thinking and idea generation skills.
The PDP aimed at fostering innovation and entrepreneurship saw an enthusiastic participation from students of the MBA (Marketing Management) 2nd & 4th Semester students. |
