| Nations adopt WAVES declaration to champion heritage, creativity, and collaboration in AI era | | Global Media Dialogue 2025 | |  AGENCIES
MUMBAI, May 3: "Global Collaborations on promoting creativity is the way ahead, while understanding the cross-cultural sensitivities of each other." This was one among the many outcomes of the Global Media Dialogue held in Mumbai during the ongoing World Audio Visual and Entertainment Summit (WAVES 2025). Widening creative spaces in the countries therefore holds the key to our collective progress as we all tread the path to bridge the digital divide, felt the nations that took part in the dialogue. The dialogue focused on the role of governments in fostering global peace and harmony amid an increasingly globalized media environment, culminating in the adoption of the WAVES Declaration by the member nations.
The Global Media Dialogue echoed the sentiment that films, depicting cultures across the world, hold an immense potential in bringing people closer, and participating nations appreciated the role of Indian films in this regard. As an entertaining format of storytelling, the films act as a strong force to collaborate with each other. Individual stories are also emerging fast as a strong force in the creator's economy with the confluence of technology in the art of storytelling redefining the entertainment world. Some member nations shared the concerns on the need to enhance "responsible journalism", which they felt can thus be addressed by mutual collaborations on the forum of WAVES.
Calling the WAVES 2025 as a microcosm of the global community, Dr. S. Jaishankar, External Affairs Minister, Government of India said that the Summit brings together content creators, policy makers, actors, writers, producers and visual artists on a common platform for discussing a future roadmap for the Media and Entertainment sector.
During his address, Dr. Jaishankar touched upon the broad contours under consideration at the Global Media Dialogue 2025. He noted that the World order, which has a strong cultural dimension, is under transformation today. "It is essential that we give voice to our traditions, heritage, ideas, practices and creativity", he said.
EAM stated that technology and tradition must go hand in hand, as technology can strengthen awareness of our vast heritage and deepen consciousness about it, especially for the younger generations. "It is crucial that young talent is made ready for an age of creative collaborations through relevant skill development. Innovation is key to the leapfrogging that will build Viksit Bharat", he highlighted.
In the emerging era of AI, Dr. Jaishankar stated, the possibilities are beyond imagination, yet there is a need for a responsible use of emerging technologies, while reducing bias, democratizing content and prioritizing its ethics. "For a global workplace and global workforce, there is need for shifts in mindsets, frameworks, policies and practices", he concluded while reposting confidence in WAVES as a platform to deliberate on the key issues before the global media and entertainment sector. |
|
