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We must enforce the right to approach
10/22/2025 10:14:31 PM
Ashok Raina

In the joyous festive season of Diwali, where shops across the country are already decorated, the possibility of counterfeit goods being sold in a densely populated country should not be ignored or ruled out. Recently, during the last two consecutive days police made sudden raids in the capital Delhi and several other bustling cities across the country, not only many fake sweets were seized, but a large quantity of firecrackers and explosive material related to firecrackers being sold illegally were also confiscated. So, to fit in with the atmosphere while shopping we must enforce the right to approach.
A human rights-based approach (HRBA) is a conceptual framework that is normatively based on international human rights standards and operationally directed to promoting and protecting human rights. It seeks to analyze obligations, inequalities and vulnerabilities, and to tackle discriminatory practices and unjust distributions of power that impede and undercut human rights. To tackle discriminatory unjust selling products there is a right to complain against unfair trade practices or unfair exploitation of consumers. This also includes the right to a fair resolution of genuine consumer complaints.
Consumers should file complaints for their genuine grievances. While their complaints may be minor, they can have a significant impact on society. They can also seek the help of consumer organizations to resolve their complaints.
To take care of their health, every customer should be cautious of the rampant sale and trade of counterfeit goods in the market and ensure that they purchase any food or household item only after checking it and to all ensure for this “We must enforce the right to approach during making any purchase.
The right to approach means the right to acquire the knowledge and skill to be an informed consumer throughout life. Ignorance of consumers, particularly of rural consumers, is mainly responsible for their exploitation. They should know their rights and must exercise them. Only then real consumer protection can be achieved with success.
The right to protection from the marketing of goods and services that are hazardous to life and property. The goods and services purchased should not only satisfy immediate needs but also provide long-term benefits.
Before purchasing, customers should emphasize product quality and product and service guarantees. They should prefer to purchase products bearing quality marks, such as ISI, AGMARK, etc.
The Consumer Protection Act, 2019 serves as a robust framework to safeguard consumer interests and uphold fairness in trade and commerce. The Act explicitly outlines the rights of consumers under Section 2 (9), ensuring protection against exploitation and unethical practices.
The consumer can approach before the District Collector (by whatever name called) may, on a complaint or on a reference made to him by the Central Authority or the Commissioner of a regional office, inquire into or investigate complaints regarding violation of rights of consumers as a class, on matters relating to violations of consumer rights, unfair trade practices and false or misleading advertisements, within his jurisdiction and submit his report to the Central Authority or to the Commissioner of a regional office, as the case may be.
Under the right to choose the consumer can be assured, wherever possible, access to a variety of goods and services at competitive prices. Under Right to Safety “The right to be protected against the marketing of goods and services, which are hazardous to life and property and really we must enforce the right to approach.
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