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Udhampur, Jan 2: Celebrating 25 years of trusted partnership with Tata Motors, Fairdeal Motors —J&K’s largest Tata Car Dealer—proudly unveiled the All-New Tata Sierra in Udhampur today marking the iconic SUV’s grand comeback in a modern, powerful, and premium avatar.
The unveiling reflects Fairdeal’s legacy of customer trust and Tata Motors’ commitment to engineering excellence, safety, and innovation. The event was graced by MLA Udhampur (West) Mr. Pawan Gupta along withFairdeal Motors’s Team.
The New Sierra arrives with Tata’s latest-generation all new 4 cylinder powertrains designed for performance, refinement, and versatility:
•1.5L TGDi Hyperion-Petrol – delivering strong, responsive performance with high efficiency.
•1.5L Revetron-Petrol – smooth, refined, and ideal for everyday driving.
• 1.5L Kryojet Diesel – torque-rich, robust, and highway-ready.
Transmission options include a 6-speed Manual, 6-speed Advanced Automatic, and a sporty, quick- shifting 7 speed DCT, offering customers a wide range of choices tailored to their driving style.Engineered for Indian roads, the Sierra ensures exceptional ride comfort, stability, and safety across city, highway, and mountainous terrains.
The Sierra’s design pays homage to the legendary original, featuring the iconic wraparound glasshouse, muscular stance, and clean surfacing—now reimagined with modern Night Saber LED DRLs, Night Saber Bi LED Booster Head Lamps, connected tail lamps, and premium 19 inch Aero Insert alloy wheels.
Inside, the Sierra offers a lounge-like, spacious cabin equipped with:
•A large Horizon View triple Screen infotainment system
•Premium upholstery with first in segment thigh support extender and panaromax sunroof
•Advanced ADAS Level-2+ with 22 advanced safety features
•360° SVS with 4sight blind view monitor, wireless charging & ventilated seats
•Premium audio system for an immersive experience with first in segment, Sonic Shaft Soundbar and 12 premium JBL black speakers setup
Built with Tata’s uncompromising safety standards, the Sierra’s new ARGOS platform is engineered to deliver top-tier crash protection, which is first time ever tested with head on car to car crash test and setting the safety’s new measures to entire global industry, making it one of the safest SUVs in its segment.
Speaking at the unveiling, Mr. Chander Singh Katoch, General Manager at Fairdeal Motors, said:
“Bringing back the legendary Sierra is an emotional moment for every Indian who admired this icon. Launching the new Sierra during our 25-year celebration with Tata Motors makes this occasion truly special for the entire Fairdeal family. We invite the people of Udhampur to visit Fairdeal Motors showroom at Omara Morh and experience the rebirth of an icon—now more powerful, more premium, and more future-ready than ever. |
