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Numaish presents "MIRAGE Pop-Up Show" at Hotel Asia
3/7/2026 9:59:26 PM
Early Times Report
JAMMU, Mar 7: A vibrant fashion and lifestyle exhibition titled "MIRAGE Pop-Up Show", presented by Numaish, was organized at Hotel Asia, Jammu, bringing together entrepreneurs, designers, and brands from across the country under one roof. The exhibition aimed to promote emerging businesses, support women entrepreneurs, and offer visitors a unique shopping and lifestyle experience.
The event was inaugurated by Chief Guest Dr. Ritu Singh along with Adv. Rekha Mahajan, Vice President BJP J&K, in the presence of several distinguished guests, exhibitors, and visitors. The exhibition featured more than 30 exhibitors from different parts of India, showcasing a wide range of products including designer clothing, jewellery, home décor items, food products, and other lifestyle merchandise.
Addressing the gathering, Dr. Ritu Singh appreciated the initiative and said that such exhibitions provide an important platform for creative entrepreneurs, especially women, to display their talent and connect with customers. She stated that encouraging local businesses and startups is essential for economic growth and social empowerment. Dr. Singh also emphasized that platforms like Numaish help in promoting innovation and strengthening the entrepreneurial spirit among youth.
Speaking on the occasion, Adv. Rekha Mahajan congratulated the organizers for bringing such a lively and creative event to Jammu. She said that exhibitions like MIRAGE not only promote fashion and lifestyle industries but also encourage women entrepreneurs and small businesses to showcase their skills and products. She added that such initiatives play a significant role in strengthening the local economy and providing opportunities for artisans and emerging brands.
The event has been organized by Shikha Soi, who said that the objective of the MIRAGE Pop-Up Show is to create a dynamic platform where entrepreneurs, designers, and brands can present their products and interact directly with customers. She added that the exhibition offers visitors an exciting opportunity to explore new trends in fashion and lifestyle while supporting talented exhibitors.
The exhibition attracted a large number of fashion lovers, shoppers, and entrepreneurs from Jammu and nearby regions, making it a lively hub for shopping, networking, and discovering new brands. Organizers expressed hope that the event will continue to encourage creativity, entrepreneurship, and collaboration in the region.
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