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JMC launches 'Catch the Rain' campaign
7/31/2026 10:34:53 PM
Early Times Report
JAMMU, July 31: In line with the nationwide 'Catch the Rain' campaign under the Jal Sanchay Jan Bhagidari (JSJB) initiative, the Jammu Municipal Corporation (JMC) today launched the campaign by performing the groundbreaking ceremony of a Rooftop Rainwater Harvesting Structure at Government
High School, Gandhi Nagar. The initiative was inaugurated by Dr. Devansh Yadav, (IAS), Commissioner, Jammu Municipal Corporation.
Addressing the gathering, Dr. Yadav emphasized the importance of rainwater harvesting as a sustainable solution for conserving water and recharging groundwater. He explained that rainwater falling on school rooftops, which is usually lost through drains and nallahs, will now be channelled through specially designed pipelines to recharge the groundwater table.
The Commissioner announced that more than 1,000 rooftop rainwater harvesting structures will be developed in schools under the campaign. He further stated that similar structures will also be installed in government buildings and that rainwater harvesting will be made mandatory for all new building permissions issued by the Jammu Municipal Corporation.
During the programme, students and teachers were sensitized about the importance of water conservation and the role of rainwater harvesting in ensuring a sustainable future. Dr. Yadav interacted with the students, encouraged them to become ambassadors of water conservation, and distributed sweets among them.
On the occasion, all the participants present took a pledge to conserve water and actively support the 'Catch the Rain' campaign, reaffirming their commitment to protecting and preserving water resources for future generations.
The month-long campaign will include awareness programmes, community outreach activities, and the promotion of rainwater harvesting practices across Jammu city, strengthening public participation in building a water-secure future.
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