 Early Times Report
JAMMU, Oct 12: The Premium Pop-Up of Sunder Gems & Jewels - House of Luxury was inaugurated at Gandhi Nagar, Jammu, in an atmosphere of elegance and warmth.
The occasion brought together distinguished guests and members of the Army Wives Welfare Association (AWWA), celebrating not only fine craftsmanship and luxury but also women's entrepreneurship, self-reliance and social responsibility.
The inauguration was graced by Kuwarani Dr Ritu Singh, Founder and Chairperson of the Maharaja Hari Singh Social & Education Foundation, as Chief Guest, and Mrs Shinei Sharma, Regional President, AWWA, Northern Command, whose gracious presence, along with AWWA members, added distinction and encouragement to the occasion.
A former Chairperson of FICCI FLO, Kuwarani Dr Ritu Singh has been associated with initiatives promoting women's leadership, entrepreneurship and economic empowerment.
Her engagement with the Army community, India SME Forum and professional networks highlights the importance of mentorship, collaboration and creating opportunities for women to realise their potential.
Founded by Ms Neetu Kour Bali, Sunder Gems & Jewels presents an exclusive, thoughtfully curated collection of fine jewellery, gold and polki, diamond jewellery, distinctive silver jewellery and fine pashmina shawls-bringing together traditional artistry, contemporary elegance and timeless Indian heritage.
The guests expressed delight at the collection, appreciating its exclusivity, craftsmanship and presentation.
They particularly commended the brand for combining elegance and quality with trustworthiness, reasonable pricing and value for money, catering to customers from diverse walks of life without compromising on style or individuality.
The guests also appreciated Neetu Kour Bali's vision of using entrepreneurship as a platform to inspire women and young people towards financial independence, self-reliance and meaningful participation in society. Her initiative reflects the belief that women-led enterprises can create opportunities, preserve traditional crafts and demonstrate how business success can go hand in hand with social contribution.
A defining aspect of Neetu Kour Bali's journey is her commitment to carrying forward the legacy of her parents, whose values of community service, social responsibility and giving back continue to guide her endeavours.
Her vision extends beyond business, seeking to inspire others to pursue their aspirations while remaining connected to the welfare of society.
The gracious presence of Kr Ritu Singh , Mrs Shinei Sharma and AWWA members added a special dimension to the occasion, reflecting solidarity, camaraderie and encouragement among women.
Their participation underscored how supportive networks and shared experiences can foster confidence, nurture entrepreneurial aspirations and open new avenues for personal and professional growth.
Expressing her gratitude to the Kr Ritu Singh , Mrs Shinei Sharma and all AWWA members, Neetu Kour Bali emphasised that an empowered woman can become a catalyst for positive change in her family, community and the wider economy.
She reaffirmed the importance of encouraging women and youth to develop entrepreneurial skills, pursue independent livelihoods and use their achievements to contribute meaningfully to society.
The two-day showcase, being held on 12 and 13 October 2026, from 11:00 AM onwards, at Sunder Gems & Jewels, 16 B/B, Gandhi Nagar, Jammu, also celebrates India's rich artistic heritage through its jewellery and pashmina collections.
The inauguration was a celebration of a larger vision: where enterprise inspires independence, heritage meets contemporary elegance, and success finds its true meaning in empowering others and giving back to society. |
