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| Panasonic launches eco-friendly battery | | | EARLY TIMES REPORT
JAMMU, June 8: Panasonic Energy India Co. Ltd today announced brand unification and launch of its eco-friendly R-20 (D) and R-14 batteries. Part of the country wide campaign of the new products, the company today introduced its products in Jammu and Kashmir by holding a training-cum-sales promotion meet here to formally launch the environment friendly brands in Jammu.
At the same time, the company has completely wiped out its existing brand of `Novino' by replacing it with `Panasonic' with the launch of new look environment friendly battery.
"Owing responsibility to give clean environment to the next generation, the company has launched eco-friendly battery in two sixes of R-20 and R-14 in Jammu and Kashmir today," Country Sales Manager and Chief Training Executive of the Panasonic Energy India Co. Ltd. A K Dhanda said.
It was disclosed during the media interaction that the sale of above two sizes would go up further in the country because use of battery is fast emerging as one of the cheapest source of light. "We are confident that the sale of R-20 and R-14 sixes of the battery would increase further in India. At present, these two sizes have 25 per cent share of the total battery market in the country," he informed.
Panasonic battery shall also be introducing the rechargeable `AA' size battery in India by the year end. "We will be launching the `AA' size rechargeable battery by the year end to capture the left out market," said Mr Dhanda.
The Country Sales Manager was also accompanied by owner of company's sole distributor for Jammu, Bhagwati Enterprises, Subash Gupta and area manager for J&K, Vijay S Thakur.
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