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| Panasonic “Sound for India” caravan enters Jammu today | | | Early Times Report
Jammu, August 10: In order to create a bank of typical and various genre sounds from nook and corner of the country Panasonic has initiated a “Sound for India” caravan
The “Sound for India” caravan of Panasonic today entered Jammu.
The campaign “Sound for India” will travel to 70 cities in India and create a bank of distinctive sounds of each of the regions it travels to. The “Sound for India” caravan and exhibition will invite local talents for on the spot recording of a sound with synthesizer.
The most interesting sounds, as judged by the jury at the end of the contest on 11th Sept will be rewarded. The contest campaign in Jammu was enlightened by a scintillating performance by Shankar Sawhney, renowned Punjabi Singer.
Through “Sound for India” Panasonic will reach consumers across the length and breadth of India, beyond the metros and into tier II and tier III cities to address the latent demand there.
The demand for digital TV has also been fuelled by the DTH boom, and the consumer expectation of experiencing the best the world has to offer.
Consumers would know the itinerary of “Sound for India” through the internet and through local announcements. During the duration of “Sound for India” the consumers can also avail the offer of a Casio synthesizer complementary with purchase of a Panasonic 32 inch LCD TV. The offer will be a limited period offer
Manish Sharma, Director Marketing, and Panasonic India, “We at Panasonic are known for our consumer interest initiatives and keeping in mind the everlasting significance of melody in every individual’s life in India”
The “Sound for India” campaign will also mark the introduction in India of Panasonic 32C22, the 32 inch LCD. Driven by technology, picture quality, design and Eco friendliness, Panasonic 32C22 affords better viewing through theater like audio.
“Sound for India” will be marked by a moving van that will travel from city to city. A bank of all the sounds will be created by Panasonic at their website www.soundforindia.com. Later ,famous Punjabi Pop singerBhupi performed on the occasion and enthralled the audience with his scintillating songs.
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