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| Will Renzoo streamline press-PR relations ? | | | EARLY TIMES REPORT
Jammu, Aug 18: The poet is back to head the Department of Information and Public Relations.The writer has been sent back to man the Information Department.The man is the same who had not succeeded,despite his postings on two occasions in the past, in promoting better rapprt between the Government and the men manning the print and the electronic media.
As per an old saying one who fails twice is bound to succeed third time.And both newsmen,editors and owners of the state based newspapers believe that Farooq Renzoo may have changed a lot.They believe that this time Renzoo could deliver the goods better than what he had been able to do in the earlier stints.Reports said that Renzoo has been posted as Director Information and is allowed to retain the charge of Director Local Bodies indicating that either the Government has not been able to find any suitable person to head the Information Department or it does not attach much significance to it and hence opts for adhocism.This is the only apprehension among journalists and owners and editors of Srinagar and Jammu based newspapers because for Renzoo it would be difficult to distinguish between the men of the fourth estate and the men and women in the local bodies.
Well memories are fresh of Renzoo's art of fomenting groupism among newsmen,his technique of rewarding those loyal to him with more advertisement backing than those whose newspapers were well established and had larger and wider circulation than those receiving doles from him.This time newspaper owners and editors hope that Renzoo would play a fair game in the intererest of building the image of the Chief Minister,Omar Abdullah,and the Government he heads.
First and most important task for Renzoo is to remain in touch with all newsmen,editors and newspaper owners so that he is aware of their problems,their difficulties and their demands and suggestions.In case he does he can prove a successful media head.If he repeats the mistakes he had committed in his earlier stints he could not only sully his image but pave the way for maligning the image of the Chief Minister.Another task awaiting him is to arrange regular interaction between the Chief Minister,his cabinet colleagues and the newsmen.Also,it is the need of the hour that Renzoo bids farewell to his old technique of using the advertisements as a tool for securing newspaper editors and owners loyalty to the Government.
It is to be seen whether Renzoo becomes practical,pragmatic and a polished media head or takes interest in flying away on the wings of poesy.If not anything else he should seek guidance from farooq Nazki,the media consultant,so that the distribution of advertisements is based on some rationality.The two should realise that distribution of advertisements should not be done the way a philonthrophist distributes alms in front of a shrine or a place of worship.The old and traditional system should be adhered to. |
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