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| SKUAST hosts insightful international guest lecture on social media marketing strategies | | | Early Times Report
JAMMU, Jan 18: The Division of Agricultural Economics & Agribusiness Management at SKUAST-Jammu recently organized a highly informative online international guest lecture featuring Prof. Dilip S Mutum from Monash University Malaysia. Prof. Mutum, a distinguished faculty member specializing in marketing and head of the university's digital transformation research cluster, delivered a thought-provoking lecture on "Surfing the Social Wave: Social Media Marketing Strategies for Entrepreneurs" to the students.
The event commenced with a warm welcome by Prof. Jyoti Kachroo, Head of the Division, who provided a brief overview of the division's activities and programs. Prof. Mutum's lecture delved into the dynamic world of social media marketing, a crucial aspect of contemporary business.
Given the integral role of social media in the business landscape, Prof. Mutum shared insights into leveraging social media platforms effectively to enhance brand visibility, engagement, and profitability. He began by exploring the current social media landscape, identifying dominant platforms, and discussing emerging trends. Prof. Mutum highlighted the importance of staying abreast of the evolving nature of social media to adapt marketing strategies successfully.
The lecture emphasized the necessity for entrepreneurs to tell compelling stories that resonate with their target audience. Prof. Mutum illustrated these concepts through real-world case studies, showcasing how successful entrepreneurs have effectively utilized social media to build strong brand identities.
A significant portion of the lecture focused on data-driven strategies, emphasizing the role of analytics in refining social media campaigns. Prof. Mutum demonstrated tools and techniques for measuring key performance indicators (KPIs) and interpreting data to make informed decisions, aligning social media efforts with overarching business goals.
The session concluded with an engaging Q&A segment, allowing students to interact with Prof. Mutum, who addressed their queries and provided valuable insights based on diverse business scenarios. Dr. Anil Bhat, Assistant Professor, expressed gratitude with a formal vote of thanks, and the event's proceedings were skillfully conducted by Dr. Malika Sharma and Dr. Mahesh Koul.
The lecture left students feeling empowered, equipped with a comprehensive understanding of the ever-evolving social media landscape and practical strategies to navigate it successfully in the competitive business world. The Division of Agricultural Economics & Agribusiness Management at SKUAST-Jammu continues to enrich students' knowledge through such insightful initiatives. |
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