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| Agri Deptt wins ridicule for Advt on wheat rust in English | | Misses farmers daily 'Dehat Sandesh' | | Early Times Report
JAMMU, Feb 16: In its bid to educate the farming community of various diseases affecting the crops, the Agriculture Department issues several advertisements in different newspapers of the state from time to time.
However, this 'honest' attempt of the Agriculture Department turns out to be a complete mockery of sorts as most of the times the advertisements were being published in English which in any case is an unfamiliar language for the farmers whose major chunk reside in rural belts of the state.
Moreover, the Department of Agriculture has made a habit of ignoring the newspapers, journals, magazines and tabloids dedicated solely to agricultural activities and farmers while issuing advertisements related to cultivating viz a viz correct ways of cropping and use of proper fertilizers.
The biased approach of the Agriculture Department could be gauged from the fact that one such daily "Dehat Sandesh" devoted entirely to the rural areas and farming community was brazenly neglected recently in the distribution of an advertisement focusing Wheat Rust disease and its symptoms.
While the Department of Agriculture distributed the advertisement, that too in English language, for publication in major dailies of the state but it ignored the only daily catering to rural pockets particularly of Jammu region and the agricultural activities being taken up in villages.
The Department of Agriculture even ignored the fact that the daily "Dehat Sandesh" is not only a paper highlighting the issues concerning the rural population but it gets published in Hindi which is easily understandable to villagers especially lakhs of farmers engaged in cultivation of different varieties of crops.
The officers running the affairs of the Department of Agriculture either are doing it consciously or unconsciously while being selective in issuing an advertisement meant purely for the benefit of the farmers to few 'favourite' newspapers and ignoring others like "Dehat Sandesh".
Even the officers at the helm of affairs don't take into consideration a reality that such advertisements lose their relevance when they can't be understood by the stakeholders, in this case the cultivators, who are unable to get connected to the message as they are alien to English while they are more comfortable in understanding either Hindi or Urdu languages since the majority of farming community have rural background. |
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