 Early Times Report
JAMMU, Jan 12: In its 10th edition of the successful & unique initiative Kudiyan Di Lohri, a special song celebrating the occasion sung by Celebrity Singer Mannat Noor, Lyrics and Music given by Kulshan Sandhu has been released by 92.7 BIG FM.
Traditionally, families that have witnessed the birth of a boy child celebrate the little boy's pehli Lohri with an extra dose of enthusiasm and grandeur. 92.7 BIG FM endeavored to engage its listeners and infused a new spirit into the festival by celebrating the birth of a girl child in the family in an equally BIG way. 92.7 BIG FM invited families that have been blessed with a baby girl during the year that has gone by and celebrated their little girl's pehli Lohri with the same enthusiasm and fervour.
For a week leading up to Lohri, 92.7 BIG FM turned over their stations to talk about issues related to girl child & women. Special programs broadcasted included - talks with leading women educationist & entrepreneurs of the city, girl achievers , expert talk, Chat with celebs and listeners who have daughters & about how they feel about their little girls.
Jammu youth's favourite "Crazy Desi" RJ Rahul alongwith "dholis" visited a few of the blessed families and celebrated it in a traditional way with "chajja" and "Lohri ka haar" following all the Covid SOPs. The initiative was Presented by Bonn Group of Industries and supported by SMVD Narayana, Motion Institute, Mahavir Watch Company, A M Hyundai and The Bak-Lol TV. Team Big FM, including Sidhharth Mahajan & RJ Juhie wishes all Jammuites a Happy and safe Lohri. |
