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Tata Sky introduces world's first 'Daily Recharge' voucher | | | Early Times Report
Jammu, Apr 18: In yet another first, Tata Sky, the leading DTH service provider introduces the first ever'Daily Recharge' voucher, empoweringsubscribers to payonly for the days they watch TV. Stars of Tata Sky's 'Daily Recharge' TVC - Neelu (Himani Sisodiya) and Chotu (Shivam Pradhan) were in Jammu city to unveil Tata Sky's 'Daily Recharge' campaign.This pioneering concept allows a minimum recharge value starting at Rs.8/-, making it the smallest recharge voucher in the television viewing sector. This innovation by Tata Sky puts the subscriber in control of his/her TV viewing expenses. There are a substantial number of subscribers who pay a monthly charge, but for some reason or another are unable to view TV on a daily basis. For a large part of the population, they can economize and re-charge their set top box on days when electricity is available, or when they are back from vacation. Similarly, they can decide on days when not to recharge for example during exam days or when travelling away from home. The benefits of Tata Sky's'Daily Recharge' were brought alive by artists Neelu & Chotu, the fresh faces who talked aboutthe TVC that was shot at Gulmargat a Jammu press meet, highlighting the use and features of the voucher. Commenting on the revolutionary concept, HaritNagpal, MD and CEO, Tata Sky, said: "We are confident that the introduction ofTata Sky's 'Daily Recharge' will gain tractionin Jammu & Kashmir. Tata Sky's vision has always been to ensure ease of use and value for money for all our services. The 'Daily Recharge' option available at Rs. 8, 10, 20, 50 and 100 enables us to put power in the consumer's hands to choose their level of convenience. It also elevates the DTH sector by redefining the pace of digitization and the penetration of markets nationwide." |
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