Early Times Report
Jammu, May 13: A Seminar on design awareness for Plywood Industry was organized by PHD Chamber of Commerce and Industry in association with National Institute of Design at Entrepreneurship Development Institute, (EDI).
"Innovation and cost pruning hold the key to meeting the global challenge of rising demand from developed countries and competition from other emerging economies.", said Virinder Sharma, Director, MSME Development institute while emphasizing the significance of design thinking and innovation for the plywood industry. Sharma was present as the Chief Guest of the Seminar. Sharma extended all help from the MSME Development Institute for promotion of cluster of ply wood in Jammu. Prof L K Das from IIT, Delhi gave a detailed presentation about the evolution of design process and how one can benefit from it. In his presentation, he described in detail about the various components of the Design Clinic Scheme and how a ply wood unit or association can avail its benefit with minimal efforts. Prof, V K Dhogra, from the School of Architecture & Landscape Design, Mata Vaishno Devi University, Jammu highlighted that the MSMEs can add value to products, services, and in the process to their firms. Design thinking and innovation enables a firm to improve/diversify products for everyday use, leading to reduced costs, increased utility and acceptability resulting in new business opportunities, said Prof. Dhogra. Vikrant Kuthiala, Chairman PHD Chamber in his welcome address said that with growing access to better technology, industries are increasing competing at equal price and functionality.
Representing the Ply Wood Association, Jammu, Kuldeep Gupta, President also addressed the gathering that comprised of around 35 representatives from the plywood industry in Jammu. The programme was very well received by the participants and several questions were put to the speakers which made the session extremely interactive. |
