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Blue Star launches star rated inverter ACs; aims 12% market share of Room ACs 4/20/2016 11:23:09 PM Early Times Report JAMMU, Apr 20:Air conditioning and commercial refrigeration major, Blue Star Limited, today announced the launch of a stylish range of air conditioners comprising a wide array of highly energy-efficient as well as eco-friendly split air conditioners for the residential and commercial segments in winter capital of state. Speaking to the Press at a conference held at Jammu, B Thiagarajan, Joint Managing Director, Blue Star Limited said, "The room air conditioners market in India grew by about 10% during 2015, while Blue Star outperformed the market growing 20%." "We find that the room air conditioner segment is becoming more brand-conscious preferring specialist air-conditioning players, he said, adding, "this trend works to our advantage since Blue Star is perceived to be a premium and aspirational brand, and our rich pedigree and high quality product range is in conjunction with this image." "In addition, the brand continues to be a strong player in the corporate and commercial segment which comprises 25% of the overall size. The market for room air conditioners is expected to grow by around 15% in FY17 and considering our 5-year track record of outperforming the market coupled with our impressive new energy-efficient, eco-friendly and smart product range, we hope to achieve a market share of 12% in FY17," he maintained. Blue Star is amongst the first companies to comply with BEE's voluntary labelling programme for inverter split air conditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-star category, as per the new BEE standards. All models have been designed to operate non-stop even at 50°C. The entire range of star-rated inverter split air conditioners is equipped to function smoothly within a voltage range of 160V - 270V, without the aid of an external voltage stabiliser. This is of a huge advantage in locations with high voltage fluctuations. 8 of the 16 models of 5-star inverter split air conditioners will be equipped with a 'smart' Wi-Fi feature which enables the customer to operate the machine from any remote place within the Wi-Fi network. The Company plans to invest over Rs 30 crores on new product development as well as its research and design initiatives in FY17 in order to continue its endeavour to develop customised, modern and sophisticated products which can compete with the best in the world.   Share This News with Your Friends on Social Network     Comment on this Story

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