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Strong yearning from Jammu customers to add Dogri language J&K Bank draws appreciation for Helpline service 2/16/2016 11:51:31 PM Early Times Report Jammu, Feb 16: For its updated system and competitive spirit to keep pace with growing private banks, the premier financial institution J&K Bank is indeed drawing appreciation from all quarters. From its customer care department to grievance reddressal wing, the bank authorities are well catering to its huge clientele across the state, only except for its newly introduced helpline which is in place with a flaw on account of one deficient language. The Bank has started its helpline number for its customers far and wide so that any difficulty on any front is readily addressed. This move was appreciated as not all banks operating in the state have yet introduced this service for the convenience of the customers. However, there is one major flaw which is not enabling many customers in Jammu province take benefit of the Helpline. The Helpline numbers are catering well but only three specific language knowing customers are utilizing the service. The Helpline is functioning with three languages -English, Urdu and Kashmiri , which obviously means that besides those knowing English and Urdu only Kashmiri speaking people can understand the help offered by the Helpline in case of any operational query or difficulty on any front. It goes without saying that the Bank apart from Kashmir province has its huge numbers of customers and clientele both in Ladakh and Jammu region. While there are limited customers who are well versed with English or Urdu language, majority of them feel handicapped in comprehending these two languages, leave alone Kashmiri which is beyond comprehension. This has become a major hindrance and handicap in the Helpline service of the Bank, at least in Jammu region where the customers are spread far and wide, as far as remotest areas in hilly districts where people understand only Dogri or Hindi. Even in the main Jammu city, Dogri speaking customers are not able to take benefit of the Helpline due to this language barrier, no matter they have reposed full faith and trust with the Bank over the years in opting only this Bank for their accounts. In the backdrop of the problems and difficulties being faced by customers in Jammu region, there is a strong yearning for either introducing Hindi or Dogri language along with three other languages already in place. Will the concerned authorities respect this yearning of the Jammu based customers….?   Share This News with Your Friends on Social Network     Comment on this Story

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